Throughout its seven-and-a-half decades, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture with cheap ray bans outlet, and creating the power of the rock and movie stars to influence fashion. From James Dean to Audrey Hepburn to Michael Jackson, Ray-Ban has proven indispensible for cultural icons who don’t want to be seen – but definitely want to be noticed. Ray-Ban has left an indelible mark on culture history. 1930s: All about Aviation As new airplanes allowed people to fly higher and farther, many US Air Force pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. A new kind of glasses was introduced with green lenses that could cut out the glare without obscuring vision, and the Ray-Ban brand was born. This new anti-glare eyewear went on sale to the public in 1937. The original glasses featured a plastic frame with the now classic Aviator shape. The sunglasses were remodeled with a metal frame the following year and rebranded as the Ray-Ban Aviator. It wasn’t long before the popularity of Ray-Ban spread from pilots to anyone with an outdoor lifestyle.
In 1938, the Ray-Ban Shooter was launched in both the green lens and the pale yellow Kalichrome lens, which sharpens detail and minimizes haze by filtering out blue light, making it ideal for misty conditions. The “cigarette-holder” middle circle, designed to free the hands of the shooter, is the signature of this icon. Ray-Ban aviators online continued to expand its catalog – and customer base – with the launch of the Ray-Ban Outdoorsman model the following year. Originally called “Skeet Glass” and designed for specific groups such as hunting, shooting and fishing enthusiasts, the top bar and temple end pieces have been covered through years with different materials, including nacre and calf leather.
1940s: Aviation and More World War II saw American Air Force pilots continue to rely on Ray-Ban. Research and development resulted in innovations such as the gradient mirror lens, which featured a special coating on the upper part of the lens for enhanced protection, but an uncoated lower lens for a clear view of the plane’s instrument panel. Though designed for military use, these products and innovations resonated with civilians who wanted to enjoy the same high-performance tools the pros were using. Military influence on fashion was undeniable: Army and Navy regulation t-shirts were a staple of 1940s fashion cheap ray bans aviators online, and civilians eager to emulate pilots sported cool new sunglasses. Ray-Ban had jumped decisively from military function to pop culture fashion—without losing any of their trademark effectiveness.